It is a known fact that sending emails and text messages to customers is an excellent way of connecting and promoting your spa or cosmetic clinic’s services. It’s a tried and tested method with satisfactory results. However, the same old boring content can get repetitive, and customers might unsubscribe from your mailing list. So, how do you keep your loyal clients engaged while attracting new ones?
Remember that it is essential to keep your existing customers and lead your past customers back to your loving arms because retention is everything. In this article, we’ll discuss how to write content for your mass emails and SMS that will keep your clients wanting more while reeling in new business.
The Rise and Fall of Email Marketing to Medical Aesthetics Patients
Sending emails is still one of the most effective ways to drive revenue in your medical aesthetics practice. But it’s not a strategy you can use forever. You need to keep innovating, or your strategy will fail.
Email marketing is one of the first and most effective marketing methods. It’s also great to build your business without breaking the bank. So many medical aesthetics providers have started using email marketing as part of their overall marketing strategy.
The problem is that too many beauty practitioners haven’t been able to take advantage of this low-cost marketing method because they don’t know how to write emails that actually get opened, read, and shared.
Also, many people think emails are irrelevant today. Everything you need to know from your spa or cosmetic clinic can be easily accessed through their social media accounts. Do you need to know when your spa is open on weekdays? You can check their Facebook account. Do you need to check on their updated prices? Their automated chatbots can answer that for you.
Thus, it is essential to understand how email marketing can be used to your advantage. By keeping your emails engaging, interactive, and full of value, you will keep your customers engaged and attract new business.
Why Your Past and Existing Clients Think Your Promo Texts are Spam
We are all in the business of building good relationships. The best way to do that is by sending relevant content to your customers. The problem is that some people have difficulty seeing the difference between promotional texts and spam. In fact, many of your past and existing clients think you are spamming them because they didn’t give you permission to send them promotional texts.
Here are some reasons why your past and existing clients think your promos are spam:
You didn’t ask for permission. You need to get permission from your customer before you start sending them promotional texts. The best way to do this is by asking them if they would like to receive more information about your business through text messages. If they say no, don’t send them any more messages!
The content isn’t relevant to their interests. It’s essential that your content match what they’re interested in so it doesn’t seem like spam. If they say they want more information about a specific topic, make sure that’s what you send them! Avoid sending out general marketing messages like “Sign up now!” or “Buy now!” because these will only turn people off from continuing their relationship with your business.
You’re sending too many texts. It’s essential to find the right balance when sending promotional texts. If you send too many, people will get annoyed and think you’re spamming them. But they’ll forget about your business altogether if you don’t send enough. Try to limit yourself to one to two texts per week, so you don’t overwhelm your customers.
You’re not providing value. Promotional texts should provide value to the recipient so they don’t feel like they’re being spammed. If your texts are full of sales pitches and special offers, people will tune out and won’t want to engage with your business. Instead, try to focus on providing helpful information or resources that will be useful to them.
How to Use Your Emails and Promo Texts Effectively to Retain Existing and Past Clients
The truth is many people hate emails and promo texts. And for a good reason. They’re often full of spam, scams, and other unwanted content. And yet, they’re also a great way to reach out to customers and get them interested in your offer. But if you don’t use them correctly, it can be a waste of time and energy — not to mention money.
So how do you ensure your current email and text marketing campaign is worth your time? Here are some tips:
Carefully consider the content of each email you send out. The more personalized it is, the better recipients will receive it. Why? Because people like feeling special and appreciated. So take the time to segment your list and send relevant content to each individual. This also goes the same with text messages.
Make sure your subject line is interesting and catches people’s attention. The subject line on your email is the first thing people see when they receive an email, so making a good impression is essential. As for text messages, make sure that the first sentence catches your readers’ attention the moment they get notified of it on their phones.
Keep your emails short and sweet — no one wants to read an essay on their phone or tablet! Not everyone has time to read a long email, so ensure you get your point across quickly and efficiently. Same with text messages, keep the contents as concise yet catchy as possible.
Include a solid call to action in your emails and text messages. A CTA is essential to every marketing email because it tells recipients what you want them to do next. Whether clicking on a link, signing up for a free trial, or making a purchase, make sure your call to action is clear and easy to follow.
Email and text message marketing can be a great way to reach out to customers and promote your business. But it’s essential to use them wisely — otherwise, you risk coming across as spammy or annoying, which will only hurt your business in the long run.
Conclusion
Both email and text message marketing can be great ways to reach out to your past and existing clients. But it’s essential to use them wisely — otherwise, you risk coming across as spammy or annoying, which will only hurt your business in the long run. Always make everything short, sweet, and concise. People will love it.
Growth99 understands that not everyone can do email and text message marketing independently. They offer their services to help you reach your target market. They have a team of email and text marketing experts who can assist you in crafting fun emails and texts to get ahold of your old and existing clients. They have been successful for years. Growth99 wants to see you grow.
