Introduction
Email is one of the most effective ways to reach your audience and keep them engaged. Email marketing can be used to communicate with your current clients, offer exclusive deals and tips, and promote upcoming events. It is also great to build a following of potential patients interested in your medical spa or aesthetic services. It’s easy for these people to subscribe through social media, so you’ll want an email list where they can sign up for updates about new treatments or specials without having to go through social feeds first.
Send exclusive offers and tips to patients who sign up for emails
Email marketing can be a great way to engage your medspa patients. By using email marketing, you can send exclusive offers and tips to patients who sign up for email or, even better: those who have bought something from you in the past. This can be an excellent way to make them feel special and remind them that they are your most important clients.
Here are some ways how you can use email marketing to engage your medspa patients:
- Send a welcome email when someone subscribes – Offer details about what they should expect from their membership with a welcome message that mentions all the benefits of becoming a member (i.e., access to discounts). The more value-added information included in this first communication, the more likely people will continue reading emails after this initial contact with your brand!
- Send reminders about upcoming events – Remember important events within your industry (such as trade shows), which might be relevant for many affiliates like yourself, so why not let them know? For instance, if there’s an upcoming event where several other companies will be present, then why not invite one platform, such as LinkedIn Groups, allowing members from all over the world to join conversations together remotely rather than having everyone attend face-to-face meetings only once per year?
Offer a recurring referral program to subscribers.
The best way to use email marketing to engage your Medspa patients is to offer a recurring referral program. When you have an email list of people who bought from you, you can use it to make them feel like they are part of something special. You can give them access to exclusive discounts, coupon codes, and promotions that are only available to those who have signed up for your email list. This will make them feel special and encourage them to come back and shop with you again. It’s also important that you send out emails regularly so subscribers don’t forget about you or your business altogether. You may want to send out monthly newsletters or quarterly updates so that people don’t forget about what products or services your company offers.
Use automation to email last-minute specials.
Automation can be the key to success when it comes to email marketing. Automation is a function that allows you to set up a series of emails, like thank-you notes, welcome packets, or expiration reminders. This process allows you to automate tasks that would otherwise take your time and energy.
Automate your email marketing by sending last-minute specials: Many spa owners have reported increased client traffic after running last-minute promotions via email marketing campaigns. It only takes one person who needs something immediately to make their purchase decision based on the discount offered in an automated campaign. If they don’t buy it on the spot (which sometimes happens), then at least you’ve made sure they know about your services and allow them to contact you later on down the road if they decide they want something after all!
Automate your email marketing by sending out a weekly newsletter: Remember occasional newsletters offering tips, advice, and other interesting things at Medspa around town.
Conclusion
Remember that email marketing shouldn’t be used as a replacement for other forms of communication. It’s an addition, and it should be used to complement your other efforts. Still, the benefits are clear: you can reach out to patients on their terms, you don’t have to worry about spam filters blocking your messages, and costs tend to be lower than those associated with traditional print ads. Email Marketing is a fantastic way to engage your Medspa patients long after they have left your practice. It’s easy to set up, cost-effective and can be used to reach out to patients on their terms. But as we discussed above, there are also some drawbacks. You need a plan before you start sending emails into the world, and you need to be sure that you’re hitting the right people at the right time. If you’re looking for a reliable partner to help you set up an email marketing campaign for your Medspa business, contact Growth99 today.
