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Introduction As a medical aesthetician, you no doubt want to attract new clients. You may have an established practice with a loyal clientele who would like to come back again and again. That’s great! But what happens when one of these clients wants to schedule an appointment outside your regular business hours? If you don’t have an online booking system, then that client might call right before closing or even after hours and put you on the spot: “I’d like my next appointment at 2 p.m. on Friday.” The solution is simple: offer online booking. This allows clients to book appointments without having to make a phone call or send an email—and it saves them from waiting until the last minute before making plans for their next visit with their favorite aesthetician! If your medical aesthetics practice doesn’t currently offer this convenient service, consider these four easy ways to get started