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Introduction If you’re reading this article, likely, you’ve already realized the importance of email marketing in your business. Medspa owners know they need to send emails but aren’t always sure how to start. This guide will explain why email marketing is essential for medspas. The sheer volume of email in your audience’s inbox makes it vital to automate email campaigns to continually engage and nurture them.  Email marketing is easily integrated as part of a larger digital strategy. Did you know that the average person receives more than 100 emails daily? For your audience, that’s a lot of emails to sort through—one reason it’s important to automate your email campaigns. Automating your emails means they’re sent out at optimal times, like when your customers are most likely to be online and looking for new products or services. Automation is an essential part of successful digital marketing today. When done correctly, it